Southern Crop

Southern Crop

Change Consumer Misconception, Start a Conversation

Nobody understands consumer concerns quite like a mom who didn’t grow up on a farm. That’s what’s given Sue McCloskey a compass for how she communicates with consumers.


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There is a famous old marketing adage that says “the customer is always right.” While some might argue the claim, there is little doubt when growers respond to a hot trend and plant what consumers are asking for, there is a chance for rewards.   Read more

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